Business Consultant PR/Communication, Coach, Auditor
Beate Heinrich, founder of the agency HEINRICH GmbH Agentur für Kommunikation (GPRA), Ingolstadt, www.heinrich-kommunikation.de has been a self-employed communications consultant since 1999 with a focus on the food, lifestyle, building, living and furnishing sectors. After completing a traineeship in industry, the business administration graduate with a focus on marketing worked for many years in a leading German PR agency, most recently as budget director. There she was already responsible for the entire process of agency certification according to DIN EN ISO 9000. She now has almost 30 years of practical experience in communications consulting for companies and associations, as well as in setting up and managing agencies. At HEINRICH Kommunikation she is currently responsible for the strategic development of the agency as well as the business areas of quality management, creation, new business and digital media. Beate Heinrich is a volunteer at Soroptimist International (SI), the world's largest network of working women with socio-political commitment - from 2016 to 2018, she was President of the SI Club Ingolstadt. She is also a member of the Club of European Women Entrepreneurs (CeU) and Digital Media Woman (DMW).
More than ever before, proven quality is an important and helpful differentiating factor for PR agencies for nationally and internationally active clients. The challenge is to optimize necessary processes while at the same time creating maximum space for creativity, flexibility and innovation. A quality management system should never be an obstructive corset in the agency's everyday work, but should provide secure guidelines for high-quality, professional PR work. This requires a great deal of expertise and years of practical experience. Beate Heinrich offers both.
Together with her husband, Peter Heinrich, she works and lives in Ingolstadt. He is CEO of HEINRICH Kommunikation. They are proud parents of four children of 20, 18 and 16-year-old twins. Beside business and family business she loves sports, music and arts and culture.