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Mohamed-Ali Ibrahim

Lead Auditor (CMS, ISO, TUeV)

  • Home Country: Austria
  • Available in following countries / regions:
    • Germany
    • Austria
    • Switzerland
    • Europe
    • EMEA
    • Africa
  • Working Languages:
    • German
    • English
    • Arabic
  • Coaching and Consulting via:
    • Phone
    • Skype
    • Video conferences
    • Face-to-Face meetings
    • Email coaching

Expert fields, personal skills

Service and working areas

Biography / CV


Place of birth: Suez, Egypt (Austrian citizenship) Languages: Arabic (native), German and English

Senior Public Relations Director with comprehensive experience in communications and skills development set within a highly competitive market. A proven expert with strong expertise in Project, QMS, and Risk Management planning/implementation in connection with media relations and making effective policies and procedures. A results-focused and effectual leader with demonstrated ability to launch and grow public relations projects in harmony with Quality & Risk Management Policy. Exceptional interpersonal and communication skills lending to an aptitude for developing collaborative relationships among high-functioning teams of creative professionals. Consistently recognized for outstanding contributions to the bottom line. Extraordinary media & management coaching concepts since 2007.


Communications SupportsPR PlanningsClient RelationshipssCommunications ProjectssMedia Management Team ManagementsSolutions AdvicesCampaigns PlanningsResource ManagementsLeadership
Policies & Procedures
sApple Apps & MS OfficesCrisis ManagementsIssue ManagementsInterc. Management


The Skills Group Austria, Vienna, Austria Feb 2007 to Present Director Skills Center Arab World
Senior Consultant in Communication & Public Relations
Delivered communications support and managing public relations plans for campaigns. Sustained the communication channels, visiting events and meetings of our strategic partners. Aided with Skills video unit, serving as a videographer, producer and/or project manager, and writing and/or editing scripts as needed. Proactively supported with social media communications via LinkedIn, Twitter, Facebook, Google+, etc. for agency promotional purposes. Key Accomplishments:

  • Successfully implemented public relations plans and conducted internal & external workshops. Succeeded and enhanced communications on projects and processes.

  • Professionally cooperated with internal staff on communications projects; writing, editing and managing the creation of and review of all Arabic announcement press releases; oversaw and review distribution processes with all parties involved; pitched news to the media; coordinated other communications strategies (social media, web communication, etc.) to promote this news.

  • Established and maintained local, national and international media and press officer contacts; replied to media relations inquiries as required; managed freelance needs as necessary. Expertly developed new concepts for mainstreaming communications and PR plans and creating effective strategies to coordinate projects.

  • Controlled and edited copy of various communications vehicles (i.e. press releases, speeches, web copy, videos and other communications and public relations vehicles).


    Doctorate (PhD), Business Administration, Risk & Quality Management in the Service Industry, St. Elisabeth University / Krems, University Austria, Krems, Austria, Jan 2005 - Jan 2011
    Master of Science Translation in Media, Communication Management & Business Law, Vienna & Graz University Austria Vienna, Austria, Mar 1982 - May 1989, EBC*L (European Business Competence Licence) EBC*L International, Austria, 2012, Risk Management – Public Relations Quality Austria, Austria, 2011

    Lead Auditor ISO 9001 – Agencies & Service Fields TUV Austria, Austria, 2007, Leadership - Service Industry ÖVQ, Austria, 2002, Quality Manager – Service Industry ÖVQ, Austria, 2002
    EOQ Quality Systems Manager for Agencies, European Organization for Quality, Austria, 2001
    Recruitment Competence – Public Relations / CATRO, Austria, 2000

    TQM- Improvement of Operating Processes in the PR Fields ÖVQ, Austria, 1999
    Assessor of Agencies - European Foundation of Quality Management, European Foundation of Quality Management, Austria, 1999, Entrepreneurship & Management Competence, WIFI Vienna, Austria, 1990


    Austrian State PR Award, 2013 SABRE Gold Award
    Best Practice Award, Austria German PR Report Award

Book CMS quality certification Mohamed-Ali Ibrahim

Lead Auditor (CMS, ISO, TUeV)